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100 Things Every Designer Needs to Know About People (Premium, Hardcover)

100 Things Every Designer Needs to Know About People (Premium, Hardcover)

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Trustscore 4.9 | 1,912 Reviews
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100 Things Every Designer Needs to Know About People by Susan Weinschenk is a must-read guide that bridges psychology and design to help creators build products that truly work for humans. Drawing on behavioral science and real research, Susan Weinschenk explains how people see, think, remember, decide, and act—and how these insights directly affect design choices. Each of the 100 principles is presented in a clear, practical way, making complex psychology easy to understand and apply. From attention and memory to motivation and emotion, the book equips designers with tools to create more intuitive, engaging, and user-centered experiences. Ideal for UX/UI designers, product managers, marketers, and developers, this book transforms good design into great design by putting human behavior at the center of every decision.

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OUR CUSTOMER SATISFACTION

Such a peaceful and meaningful book. It really changes the way you look at life and reminds you that everything in this dunya is temporary.

SARA IKRAM

Simple words but very deep meanings. Har page par kuch na kuch seekhne ko milta hai. Definitely worth reading!

AFNAN SHAH

This book teaches you to stop worrying about things you cannot control. A beautiful reminder to focus on what truly matters.

MIRHA BUTT

Honestly, the words are so comforting. Especially when you're going through a difficult phase in life. Highly recommended.

MALIK IBRAHIM

Bohat pyari book hai. It reminds you to have patience, trust Allah, and not get too attached to worldly things.

HARIS KHAN

Every chapter makes you think differently about life. Short, simple, and full of wisdom.

SANA JAVED

If you love books about inner peace, self-reflection, and personal growth, this one is definitely worth adding to your collection.

HAMNA MALIK

The writing is easy to understand but the message is powerful. A lovely book to read slowly and reflect on.

ALIZA